In the UK, the black and minority ethnic population has more than doubled in the last 30 years and is expected to double again by 2045. But a majority of them feel that mainstream advertising has no relevance to them. We are here to change this opinion because ethnic minorities and their complex pasts are here to stay and marketers must be cognisant of the spending power these groups wield. So working with us means this diverse audience that presently accounts for £300 billion per annum in spending becomes easily accessible to you.
largest ethnic groups in the UK
of the total number of non-British nationals resident in the UK are Polish.
Advertising to ethnic audiences
Events targeting ethnic groups offer ideal advertising opportunities
mainstream and ethnic TV
Sources: IPA ‘The New Britain’ Report 2014, ONS 2014
Here’s a quick look at the various ethnic events we have organized for our clients