Shana Foods’ new advert captures a wide range of emotions in just a few seconds!
At the start of the advert, a Shana packet is placed into the fridge, along with other Shana products. The song ‘Hum Tum Ek Kamre Meh Band Ho’ from the film Bobby plays in the background. It is a tune forever associated with the late Bollywood icon Rishi Kapoor. The song’s lyrics fit in aptly with the advert, as the Shana packet is being locked away in the fridge. The lyrics also resonate with our current situation in lockdown, as we are all cooped up in our homes.
The advert goes on to remind us to ‘freeze the moment’, to take a few seconds to thank key workers and to express gratitude for everyone staying home. By staying home we are playing a part in helping contain the spread of the current pandemic.
This advert has multiple layers. It is completely relevant to what we are currently going through as a community. It speaks volumes especially to the South Asian community who are also mourning the loss of a Bollywood legend in Rishi Kapoor. Rishi Kapoor had an ardent following in the ethnic community. So, this Shana advert serves as an excellent tribute to him in addition to reminding viewers to express gratitude even in tough times.