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Times are changing and so is how we view entertainment. Zee TV was the pioneer in bringing Asian entertainment to the South Asian diaspora across the world. They held the forte for a long period, however, in the age of Netflix, with the audience spoilt for choice, they don’t have an option but to let go of the subscription fee in this competitive environment. Leading the big revelation was Zee TV,  who over the past month cast a shadow of suspense over the UK with it’s “ZEECRET” campaign.

In an entertaining style Zee TV UK revealed it’s “ZEECRET” with an announcement by Youtube comedian Pammi Aunty – who not only lets you in on the secret that Zee TV UK, Zee Cinema, Zee Punjabi, &TV and Zing TV are free but also tells you what to do with the saving of the £15 SKY Asia Pack fee.

Complimenting the announcement, today the campaign has been aptly changed to “All ZEE, No FEE”, which is promoted by a strategically led nationwide outdoor campaign, covering key South Asian pockets and generating excitement around the channel.