Star Dopahar

When Star Plus launched its original afternoon band, the property was an apt opportunity for Vatika Naturals to reach out to South Asian women through shows which are women centric, featuring strong women characters.

Through Star’s multi-platform promotion of the segment on social media and outdoor along with the Vatika Naturals advertisements being played during the time band, Vatika Naturals reached out to the record breaking number of audiences who tuned in to watch the segment.