Rishtey Cineplex conquered television ratings across all South Asian channels with the world television premier of Padmavat – making it the highest viewed South Asian premier on television this year! Here and Now 365 roped in four clients on-board – Vatika Naturals as powered by sponsors and Vitabiotics, Rajah Spices and HDFC Home Loans as associate sponsors. Padmavat saw an average reach of 171,000, surpassing every other channel during this time band.
At the helm of Here and Now 365’s media planning, our media director Suhrud Chimbalkar said: “We are very discerning about our media properties. We research and keep a close eye on the media trends and when it came to the world TV premier of Padmavat, we were confident the movie would bring in high quality viewership, which meet the requirements for our brands, thereby giving them great exposure.”