This Tuesday (October 28) Here & Now 365 Ltd won the Social & Charitable Campaign of the Year for their NHS Stroke Awareness Campaign at the Asian Media Awards- a campaign which made a difference to the South Asian community by highlighting how to beat stroke in a creative and effective manner.
After a series of dazzling performances, notably by reggae legend Apache Indian, HNN emerged victorious for a campaign which required the agency to get into the heart of the community. For the campaign HNN not only recruited a large panel of campaign ambassadors but also respected members of the community and survivors that speak the same language and are from similar backgrounds as effective ambassadors for the health message, which had to be passed on across all three generations of the South Asian community.
The primary message encompassed the fact that South Asians are at a greater risk of stroke due to their diets, high blood pressure and diabetes and the Act FAST (signs and symptoms) method to spot stroke could help in getting fast treatment and reduce the chances of long-term disability. Through an eclectic mix of PR, community messaging and advertorials the campaign proved to be a huge success.
HNN’s work via the NHS on Stroke Awareness clearly struck a chord with the formidable team of judges that included the likes of TV presenter Lisa Aziz, MediaCom’s Sanjay Shabi and Al Jazeera’s Shamim Chowdhury.
Manish Tiwari, Managing Director, HNN was pleased to accept the award and said: “We have done critical and ground breaking work for Stroke and Cancer awareness with the NHS and heart care for the British Heart Foundation for the last few years. These campaigns are our passion because it helps to save lives and we feel privileged to serve the community. As UK’s leading multicultural agency we understand the importance of bespoke communications and strategies to reach out to the community in a culturally sensitive way, to show them we care as a company and a brand. It is an honour our agency’s endeavours have been recognized by the Asian Media Awards.”
Along, with this award, British Pakistani comedy star Humza ‘Badman’ – who was part of the campaign Azme Alishan which was strategised by HNN in 2012 was also honoured with the Best Video Channel of the year award.
The who’s who of the Asian media world descended upon the Hilton Manchester Deansgate that evening to attend the glittering awards ceremony. The Asian Media Awards were handed out to Asian journalists, actors, presenters and marketing professionals who have made positive impacts on media, recognising new emerging talent as well as achievements made by industry pioneers.