When Rishi Sunak chose Stuart Andrew, his senior most gay minister, to lead the UK delegation to Qatar 2022, that was a rather emphatic statement. To establish the avowed gender neutrality of United Kingdom as well as state categorically that archaic eco systems will not be tacitly encouraged.
Our agency does hold the distinction of executing the very first LGBTQ campaign done by a South Asian brand in UK and we are the first agency to execute a campaign for South Asian LGBTQ community.
We orchestrated a campaign for vatika owned by Dabur International Ltd to celebrate same-sex relationships, especially when consummated by affectionate decree. Both client and agency believed deeply in this progressive scenario, as a natural illustration of societal tolerance and mutual respect. The creativity and prolificity of the LGBTQ community bear testimony to a larger emerging equilibrium, that of cohesive cohabitation.
On football, though, the scenario needs to be addressed most sensibly, as this is perhaps the most inclusive stage of all in universal communities. Sporting acumen is not a function of religion, caste or creed and it cannot be a function of pure play sexual stature, whether player or fan.
It is most heartening to note that many teams across the globe have taken due exception to this attitude, expressing irritation through obvious anecdotal actions. While we must respect the host’s thought processes, they too in turn must be cognizant of the diversity of age-old yet new-age affiliations and that is the larger point in play.
Qatar 2022 will soon have a deserving winner and wishfully, it can well be England. But the largest victory for the game will be an autopilot tolerance for gender choice, and then the entire world will merrily lift the cup.
Our agency does hold the distinction of executing the very first LGBTQ campaign done by a South Asian brand in UK and we are the first agency to execute a campaign for South Asian LGBTQ community.
We orchestrated a campaign for vatika owned by Dabur International Ltd to celebrate same-sex relationships, especially when consummated by affectionate decree. Both client and agency believed deeply in this progressive scenario, as a natural illustration of societal tolerance and mutual respect. The creativity and prolificity of the LGBTQ community bear testimony to a larger emerging equilibrium, that of cohesive cohabitation.
On football, though, the scenario needs to be addressed most sensibly, as this is perhaps the most inclusive stage of all in universal communities. Sporting acumen is not a function of religion, caste or creed and it cannot be a function of pure play sexual stature, whether player or fan.
It is most heartening to note that many teams across the globe have taken due exception to this attitude, expressing irritation through obvious anecdotal actions. While we must respect the host’s thought processes, they too in turn must be cognizant of the diversity of age-old yet new-age affiliations and that is the larger point in play.
Qatar 2022 will soon have a deserving winner and wishfully, it can well be England. But the largest victory for the game will be an autopilot tolerance for gender choice, and then the entire world will merrily lift the cup.
