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VITAMALT

Social Media

CHALLENGE

It was Christmas time and our challenge was to conceptualise a festive campaign for Vitamalt, one that would promote the brand and involve audience participation.

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IDEA

We decided to steer clear from the tried and tested quiz competitions, so we came up with the ‘Pay it Forward’ campaign which focused on the simplicity of gifting. A visual post was created on Vitamalt’s facebook page and its entire fan base in Jamaica and Trinidad & Tobago were asked to tag a friend. The friend then received a Christmas gift from Vitamalt on their behalf.

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RESULT

In just over a week, we reached out to more than 80,000 people, with over 700 tags / comments on the post and 600 likes which resulted in new fans for the brand!

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