It was Christmas time and our challenge was to conceptualise a festive campaign for Vitamalt, one that would promote the brand and involve audience participation.
We decided to steer clear from the tried and tested quiz competitions, so we came up with the ‘Pay it Forward’ campaign which focused on the simplicity of gifting. A visual post was created on Vitamalt’s facebook page and its entire fan base in Jamaica and Trinidad & Tobago were asked to tag a friend. The friend then received a Christmas gift from Vitamalt on their behalf.
In just over a week, we reached out to more than 80,000 people, with over 700 tags / comments on the post and 600 likes which resulted in new fans for the brand!