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We make a living by what we get, but we make a life by what we give.
Winston Churchill
This quote by Winston Churchill especially holds true during the holy month of Ramadan – the 30 days when Muslims across the world abstain from food and water and come together to give back to the community through compassion, togetherness and charity.

Taking a cue from this, this Ramadan we have launched the Living is Giving campaign in association with select London based Morrisons stores, to encourage the community to come together and give back to local communities through food essentials. Be it local food banks, soup kitchens or homes, this Ramadan we want to ensure that we bring a smile to the faces of those who are underprivileged.

On the campaign, Manish Tiwari said: “A big section of people particularly from the Asian community have been taught that being smart is to take as much as possible. This is a belief based on scarcity and we need to change it because abundance doesn’t come from such beliefs. We need to change the mindsets. I’d like to quote Tony Robbins ‘To truly feed your spirit, remember this: The secret to living is giving. No matter how busy or broke you may be, you have something to offer others. When you give back to other people and your community, it reminds you what you’re made for. Focusing on the needs of others has a way of motivating you to do more than you thought possible.'”

No matter how big or small your donation is, this Ramadan head to your local London based Morrisons to and donate a food item of your choice – because Living is Giving.