DABUR VATIKA
Brand Strategy / TV Production
CHALLENGE
Dabur Vatika approached us to help them boost the sales of their hair cream product and shift its position from a cosmetic to an essential everyday hygiene product. Since the target audience were 25 to 45 year olds, we had to come up with an idea which would capture the interest of this fairly broad age group.
IDEA
We created a series of tutorial videos on TV and YouTube, educating the viewers about the different ways the hair cream could be used to style their hair and three benefits of using Dabur Vatika hair cream: hair fall control, thicker hair and provides the complete hair care. The online videos also carried a link which redirected the viewers to the Dabur Vatika website.
RESULT
The videos received over 15000 views in just 4 weeks, which exceeded the clients expectations and 50% of the viewers clicked on the link redirecting them to the client’s website.