After becoming the leading telecoms brand for ethnic communities in the UK, Lebara is also leading the way in terms of brand communication. Executed by HNN365 Lebara has become the first ethnic telecoms brand and possibly the first ever ethnic brand to advertise on the new routemaster buses aka Boris buses. So, look out for the Lebara campaign as they paint the city of London blue!

HNN365 Account Manager for Lebara Mayank Bharara said: “Lebara’s new Data Bundle is a smart and great value product that caters to the changing needs of mobile users. When posed with the challenge of bringing this product to the forefront in the hardworking city of London, London’s new routemaster busses were the ideal choice being the most iconic format in central London to match the calibre of the product and to reach out to the masses while also allowing for bespoke targeting as required for the product campaign.”