About

Award winning
multicultural agency

About

Here and Now 365 was founded by Manish Tiwari over 15 years ago. It provides strategically led campaigns for businesses targeting Britain’s culturally diverse market. Why is that important? Ethnic and Multicultural marketing does not just enable brands to reach their target audience; it also makes the brand stand out in a way that is relevant to our times and society. And this relevance can be achieved only when we have a pulse on what is happening in the community from a brand connect perspective. We are quick in identifying these opportunities and agile in delivering impactful communication with quick turnaround times so that the brand stays relevant to the communities.

We have a highly skilled creative team and specialists in customer relationship management. We use deep-rooted multicultural insights to create and execute strategies that are perfectly suited to our clients’ business requirements. We do this through bespoke communication ideas. These are extendable using any form of media that helps us achieve the best result, be it digital, experiential, print or broadcast.

Managing Director
Managing Director

Manish Tiwari

Managing Director
As an entrepreneur the commercial world is full of challenges but I love the fact that we integrate cultural sensitivities and respect for diverse communities while working for global and local brands. My father taught anthropology at a local university in an area where scholars like Verrier Elvin had worked and to me my effort, albeit in a small way, promotes the larger cause of understanding the inheritance of race, culture and commerce in today’s times.

Services

Brand communications and strategy is at the core of what we do. At Here and Now 365 we create, build and manage brands using ground-breaking creativity, in-depth analysis and bespoke communications strategy. Our process is best described as a system of overlapping spaces rather than a sequence of processed steps. Under this system, we use both analytical tools and qualitative techniques to help clients see how their new or existing business could look in the future. Then we proceed to build vector maps for getting there.

What truly sets Here and Now 365 apart is our deep-rooted insights into diversity. Apart from creating brand awareness, our end goal is to establish and cultivate long-standing relationships with our clients by evolving with the brief to help them identify a problem, gap or opportunity for their brand.

Testimonials

“The efforts of our communications agency Here and Now 365 have manifested really well in the endeavour called Wattan Ki Khushboo – Masalon ka Safar. The team have been instrumental in conceptualising, researching, planning and implementing this project from start to end.”

Susana Ng – Rajah
CASE STUDY
“Here and Now 365 helped us deliver a highly targeted, integrated Diwali campaign for the Indian community in Wembley to promote O2 World Chat. The combination of branding and experiential activities increased awareness and uptake of our new international calling app and allowed us gather valuable feedback from a very relevant and receptive audience. This will help us to develop the app further and shape our future marketing plans.”

Elizabeth Ponsford – Telefónica Digital
CASE STUDY
“The Here and Now 365 team have worked closely with me this year and have helped deliver a number of successful campaigns for the Asda World Foods category. For example our Ramadan campaign saw sales grow by 28% year on year. They have a wealth of knowledge and are experts in helping us communicate with the many different ethnic groups…”

Helen Yates – Asda, World Foods
CASE STUDY
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